Content still reigns as the king in the world of Search Engine Optimization (SEO). Some websites get on top of search engine rankings because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic retention (and yes, public consumption), it will always require that good old optimized content

    • If you have a local business, get listed in the Google Local Business search results. 86% of people looking for something offline will search online using the likes of Google and Bing. Even businesses like hairdressers and butchers can't afford to miss out on a spot of search engine optimisation. Head over to the Google Local Business Centre and add your business to the map, that way your business info and contact details will appear next time a potential customer searches for a service you provide in your local area!

    • Usage of JavaScript, Flash & frames. Search engines are not always can correctly process links on JavaScript, therefore it is desirable to use them as less as possible. The elements of a site executed on Flash, are not indexed by many search systems. If internal links of the project are made in Flash, the majority of search systems will not find these pages. Each time when there is a new page on a site, it becomes to the known search engine only when it will be found by the robot of the search engine. If the page is located in the heart of a site, it can occur very much at a distant day. Sitemap placing frequently solves a problem of indexation and site reindexation.

    • SEO-friendly content is no longer the restrictive,robotical-sounding content it used to be. Search engines, in their aim to continuously refine search are catering more to the online readers, the social aspect of the World Wide Web. Content comes out to be more human-centered, and ready for consumption.

    • Dynamic pages are tough to index as it contains too many special characters, some bots takes much longer time to index those pages or sites as well. Try to avoid dynamical writing of site pages.

Saturday, March 1, 2014

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